We put this 20sec clip together to begin defining the pace and mood of WAAR. The quick cuts, saturated colors and anxiety fueling audio reflect the brand in it’s current state. Up early and to bed late, working around the clock, hustling, struggling, fighting to get things going. This video is what the current world looks like from our perspective. Within the anxiety, we share surreal moments. A chance to jump in the ocean, hope on the bike, or push ourselves along the streets…admiring the little things along the way when time permits.
It is possible that in time our vision of the world will adjust and calm, but in doing so ultimately means we have stopped and the calm is only because we have failed. We will bury ourselves to succeed.
